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Content Creation Overview

Profitable Podcasting for B2B Owners Module 1 – Introduction Content Creation Overview

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Module 1 – Introduction

4 Topics

Video 1 (SW): Introduction

Video 2 (MS): How Having a Podcast Changed the Game for My Business

Monetization Strategy Overview

Content Creation Overview

Module 2 – How to Set ROI Goals for Your Content

5 Topics

Video 4 (SW): Introduction to Cornerstone Content

Video 5 (SW): How to Get Intentional About Guests

Video 6 (SW): How to Create an Editorial Calendar

Publishing vs Self-Publishing and Which One is Right For You – Transcript from Episode 664 With Wendy Keller

How to Create Content From Your Episodes – Transcript from Episode 764 With Stacy Jones

Module 3 – How to get yourself ready

4 Topics

Video 7 (SW): How to Overcome Your Three Biggest Obstacles to Success

Video 8 (SW): How to Check the “Vitals” in Your Business

Video 9 (CP): How to Get Past the Fear of Doing It

EPSM Quiz and Scoring

Module 4 – Grow Your Nation of True Fans

5 Topics

Video 10 (SW): What is Point-of-View (POV) and Why Does It Matter?

Video 11 (SW): What is Cornerstone Content and Why Does It Matter?

Video 12 (SW): What is a Nation of True Fans and Why Does It Matter?

How to Get Clear on Your POV – Transcript from Episode 752 With Drew McLellan

Interview Script Template

Module 5 – Monetization Strategies

7 Topics

Video 14 (SW): Monetization Strategy Overview

Video 15 (SW): How to Apply the Trojan Horse of Sales Strategy

Video 16 (SW): How to Apply the Trident of Sales Strategy

Video 17 (SW): Stephen introduces Chris and Mitch so they can share their monetization stories

Video 18 (CP): Monetization Examples & Chris’ Story

Video 19 (MS): How I made over $1 million with my podcast

Monetization Overview

Module 6 – How to Define the Avatar of Your Guests and Listeners

3 Topics

Video 20 (SW): Why Having a Clear View of Your Avatar is Important

Video 21 (SW): How to Define Your Avatar (Exercise)

How to Create Your Client Avatar eBook

Module 7 – Strategic Planning & System Kick-off

5 Topics

Video 22 (SW): Overview of the 20 components and Ingredient #1

Video 23 (SW): Contact Information & Production Details

Video 24 (SW): Final Review of Avatar & Monetization Strategies

Stage 1- Production Worksheet

Free Bonus Course

Module 8 – Guest Experience & Software/System Overview

12 Topics

Video 25 (SW): Why Guest Experience Matters and How to Not Suck at it

Video 26 (SW & JV): System Overview: Why ScheduleOnce & Zoom

Video 26.1 (SW & JV): Why Zoom vs Skype

Video 26.2 (SW & JV): Why Use InfusionSoft

Video 26.3 (SW & JV): How to Integrate ScheduleOnce with Your Google Calendar

Video 26.4 (SW & JV): How to Integrate ScheduleOnce with InfusionSoft

Video 26.5 (SW & JV): How to Create Podcast Forms in ScheduleOnce

Video 27 (SW): How to Prepare For a Great Interview

Stage 2 – Communication Worksheet

Examples of Follow-up Communication With Guest

Stage 3 – Dream 50 Prospect List

Templates for Confirmations to Guests

Module 9 – Recording Equipment & Your First Round of Guest Interviews

6 Topics

Video 28 (SW): How to Set Up Recording Equipment

Video 29 (KB): Podcast Episode Editing Tips

Video 30 (SW): How to Create Your Guest Invitation

Stage 4 – Production Details

Example Guest Invitation

Interview Script Template

Module 10 – Show Note Creation & Libsyn Set Up

4 Topics

Video 31 (SW): Review of Three Show Note Styles

Video 32 (SW): Why You No Longer Need a FAQ Page

Video 33 (SW): How to Set Up Libsyn

Stage 5 – Website Build

Module 11 – Your Channel Agnostic Content Strategy

3 Topics

Video 34 (SW): How to Ask for Ratings & Reviews

Video 35 (SW): Why Being Channel Agnostic Matters

Ratings and Review Email Template

Module 12 – How to Get a Sponsor for Your Content

3 Topics

Video 36 (SW): Everything You Need to Know About Getting a Sponsor

This Proposal Won a $30,000 Sponsorship

Editable Sponsor Proposal Template

Module 13 – How to Get It All Done

3 Topics

Video 37 (CP): How to Create and Manage the Right Team

Video 38 (SW): Tools, Tips and Software

Tools and Tips Checklist

Module 14 – It’s Time to Fly!

6 Topics

Video 39 (CP): Final Words of Encouragement

Video 40 (SW): Final Words of Encouragement

Video 41 (SW): How to Become a PROI Partner

Drew McLellan Success Story

Nicole Mahoney Success Story

Chris Prefontaine Success Story

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